SaaSy Partnerships and Channels - Executive Workshop NYC, MicroTek, Wednesday, 09. September 2020

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As the cost of traditional GTM strategies continues to rise, executives are looking for ways to diversify lead channels and scale through partners. SaaSy’s Partnerships & Channel Strategy Workshop is a unique program designed for leaders tasked with building and leading partnership and channel strategies.
The agenda is focused on helping your organization scale successful partnership strategies. Participants will learn through lecture, discussion and exercises that help prepare your organization to make informed decisions.
IMPORTANCE OF PARTNERSHIP & CHANNEL STRATEGIES TO SAAS COMPANIESUnderstand why a channel is critical to SaaS companies and how successful SaaS companies have scaled through partnerships.
DETERMINING THE RIGHT PARTNERSHIP MODEL & PARTNER TYPE FOR YOUR BUSINESSUnderstand different partnership models and how to determine which model(s) and partner type is right for your product and business.
IDENTIFYING TARGET PARTNERS & DEFINING THE VALUE EXCHANGEUnderstand how to identify target partners and define the economic opportunity.
BUSINESS PROJECTIONSUnderstand how to create the right models and projections for the partner business.
PREPARING BUSINESS PLANS & CROSS-FUNCTIONAL ASKSUnderstand what goes into an effective partnerships business plan and how to prepare cross-functional resources needed.
RESOURCE PLANNING & BUILDING YOUR TEAMBest practices for resource planning and recruiting and building a best in class team.
PARTNER PROGRAMSBest practices for building successful partner programs.
PARTNER PROCESSESUnderstand the typical new partner acquisition process and other sample partner processes.
PARTNER INFRASTRUCTUREUnderstand the technology and infrastructure necessary for running a best in class partner strategy.
AVOIDING COMMON PITFALLS & CHANNEL CONFLICTUnderstand common pitfalls and possible channel conflict, and how to avoid them.
BUILDING A PARTNER-CENTRIC ORGANIZATIONUnderstand how to build a partner-centric culture internally.
This SaaSy Partnerships & Channel workshop series also provides ongoing support through a digital follow-up session and access to SaaSy’s private social network for sharing best practices among peers and GTM leaders.
How can I contact the organizer with any questions?
Email events@
What's the refund policy?
50% refund available 3 weeks prior to the event.  Participants may transfer their ticket to another person by notifying events@salesopscentral up to 48 hours ahead of the event.  It should be noted that replacements will be approved at the discretion of organizers to preserve the value of the alumni cohort.

SaaSy Partnerships and Channels - Executive Workshop NYC

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