25. June 2018 - 8:30

News and Feature Writing, Online, Monday, 25. June 2018

News and Feature Writing

All courses, for the time being, are being delivered remotely as live online sessions suitable for home learning. If you’d like to attend a later **** to **** event please contact us.

Overview (2-day Course)

The essential news and feature writing guide, this two-day course delivers a foundation in a range of writing styles. It covers the essentials of article structure, style and vocabulary. With companies and organisations focusing on content marketing, this course will equip you to write clear, readable and engaging copy.

This course is for anyone who is writing for an audience – PRs, marketers, business executives and specialists who have to write news and feature articles, and those expected to share their knowledge and expertise with the wider world.

Why trust us?

We understand what makes a media success. As the national news agency for the UK and Ireland, our client list includes every national news provider across TV and radio, as well as every national newspaper.

PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of innovation.

Course Outline

Understanding the inverted pyramid style of news writing

The inverted pyramid, what it is and why news is written that way

Looking at the copy from the reader’s perspective

How to write a simple news story

How to organise your copy to make it interesting and readable

The psychology of writing

Why the principles of good writing are easy to understand and difficult to execute

Why clarity and readability are the keys to successful writing

Getting off to a good start – the art of intro writing

Understanding what makes a good intro

The seven summaries of good intros

Selling your story to the audience

Dealing with numbers, detail and quotes in copy

How to avoid the “essay” writing trap

How to tackle numbers and heavy detail

How to use quotes effectively

Different styles of news writing – delayed drop and narrative intros

Drawing the reader in with a delayed drop

Telling powerful stories through people

Verbal-visual – what it is and how it works

The principles of writing with style

Why good writing is hard – understanding the mindset of great writers

The power of active writing and avoiding the passive

How to avoid Inadvertent repetition, message v messenger, and meaningless modifiers. Why plain English is essential

How do we define a feature and understanding the purpose of features

What is a feature?

Why do publishers use features – understanding their purpose

The dangers of features – why the pyramid doesn’t work

Understanding the diamond structure and how to execute it

What is the diamond structure and why is it important?

The challenge of sustaining the reader’s interest

Dealing with the transitions – using link phrases to make copy flow

News and Feature Writing

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