25. June 2018 - 8:30
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News and Feature Writing, Online, Monday, 25. June 2018

News and Feature Writing



All courses, for the time being, are being delivered remotely as live online sessions suitable for home learning. If you’d like to attend a later **** to **** event please contact us.



Overview (2-day Course)


The essential news and feature writing guide, this two-day course delivers a foundation in a range of writing styles. It covers the essentials of article structure, style and vocabulary. With companies and organisations focusing on content marketing, this course will equip you to write clear, readable and engaging copy.


This course is for anyone who is writing for an audience – PRs, marketers, business executives and specialists who have to write news and feature articles, and those expected to share their knowledge and expertise with the wider world.



Why trust us?


We understand what makes a media success. As the national news agency for the UK and Ireland, our client list includes every national news provider across TV and radio, as well as every national newspaper.


PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of innovation.




Course Outline



Understanding the inverted pyramid style of news writing



The inverted pyramid, what it is and why news is written that way


Looking at the copy from the reader’s perspective


How to write a simple news story




How to organise your copy to make it interesting and readable



The psychology of writing


Why the principles of good writing are easy to understand and difficult to execute


Why clarity and readability are the keys to successful writing




Getting off to a good start – the art of intro writing



Understanding what makes a good intro


The seven summaries of good intros


Selling your story to the audience




Dealing with numbers, detail and quotes in copy



How to avoid the “essay” writing trap


How to tackle numbers and heavy detail


How to use quotes effectively




Different styles of news writing – delayed drop and narrative intros



Drawing the reader in with a delayed drop


Telling powerful stories through people


Verbal-visual – what it is and how it works




The principles of writing with style



Why good writing is hard – understanding the mindset of great writers


The power of active writing and avoiding the passive


How to avoid Inadvertent repetition, message v messenger, and meaningless modifiers. Why plain English is essential




How do we define a feature and understanding the purpose of features



What is a feature?


Why do publishers use features – understanding their purpose


The dangers of features – why the pyramid doesn’t work




Understanding the diamond structure and how to execute it



What is the diamond structure and why is it important?


The challenge of sustaining the reader’s interest


Dealing with the transitions – using link phrases to make copy flow


News and Feature Writing

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