How Brand Design is Changing in Tech Companies, Cloudflare, Wednesday, 26. June 2019

We host regular meetups on Reshaping Teamwork -- an event series that’s dedicated to providing team leaders with valued content on cross-functional collaboration, especially within distributed teams. We cover various topics like UX Design, User Research, and Product Management where we invite industry experts to speak on their expertise, share best practices, and engage with the audience.***For SF Design Week, we want to host a meetup for the community of designers to explain the role of brand design in tech companies, how it's changing, and why it matters.In a booming tech industry in which all companies seek to innovate, design and problem solve across all aspects of the human condition, standing out as a unique company can be a challenge. This is where the importance of brand identity that is smart, sticky and emotionally resonant becomes crucial for a tech company to differentiate itself within a saturated and dynamic field of solutions and innovations. Bringing together three experts on brand design in tech from Pinterest, Dropbox and Cloudfare, Miro’s meetup aims to explore the way that tech companies can strategically bridge their visual identity with their product and company values, asking the question: who and what does your company aim to impact, and how are you going to communicate that through your brand design? Additionally, this meetup will examine new challenges and strategies in the tech that have motivated recent rebrands at prominent companies like Uber and Slack, and learn from these examples to better bridge brand design with the heart of a company. TopicsImportance of brand design & its role in tech companiesIntersection of brand and product Maintaining consistent brand design across all teams/platforms Challenges and solutions in cross-functional collaborationBest collaboration and communication toolsTips to take you to the next levelAgenda 6-6:30pm: networking, F&B6:30-7pm: presentation and audience Q&A7-7:30pm: audience small groups (interactive activity based on content)7:30-8pm: continued discussions Refreshments like snacks, drinks (beer & wine included), and swag. There are no ticketing tiers, but we'll provide a special code to our customers to attend the event for free.



Event Type: Host

Event Focus: Branding, Experience Design

REFUND POLICY: We do not offer refunds. If the event is sold out, we might be able to give your spot to someone on the waitlist.

By purchasing a ticket you are agreeing to the terms of the  SFDW Weapons-Free Policy

By purchasing this ticket you agree to photo and video taken on site at the event and release SFDW or its partners to use the photos/video for promotional purposes


How Brand Design is Changing in Tech Companies

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