Free Introductory Workshop for "Sales & Marketing for Artists", Old Courthouse Arts Center, Thursday, 11. July 2019

Technology is rapidly changing how artists connect with fans & collectors.  More than ever you don’t need gallery representation to succeed, but you do need sales, business, and marketing skills if you’re going to be successful on your own. Selling art is very different from selling just about anything else, and selling your own art, is even trickier.
In this free workshop you will get an introduction to sales and marketing for artists with a combination of practical knowledge and tips and tricks to get selling now.  If you want to learn more and dig deeper, you can sign up for the 2hour workshop part A at the door. Or register for Part B coming up a week later. These in depth workshops give you more detail, more resources plus an invalueable mix of  coaching and constructive practice to hone your new skills before trying them out on your next potential collector and in the real world.  You will learn to:
 Part A: Sales skills for artists who don’t like selling

Set your prices and defend them or negotiate and offer discounts
Take someone from loving your art to actually wanting to own it and hang it in their home
Enthusiastically promote your art without bragging or coming across as cocky
Use the power of persuasion & body language to connect with buyers & get a foot in the door
Gently guide the conversation to your intended outcome (such as closing the sale or securing a commission)
How to handle criticism and rejection & turn it into a powerful sales tool


 Part B: Marketing & Technology * please bring a laptop if you have one, but it’s not required

Build a professional website  
The difference between a good photo of your art and a photo that will help sell your art
Show what the art will look like in the clients space using AR- Augmented Reality
Digitally hang or place the art in a client’s space with quick & free photo manipulation
Communicate effectively through text & email
Build a following & Social Media Marketing

 

Free Introductory Workshop for "Sales & Marketing for Artists"

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