Digital Marketing Strategies - Spring 2020, College of Lake County, Tuesday, 11. February 2020

The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that there are marketing tools that won’t break the bank. Learn how to get found online, attract new customers and grow your business. BRING YOUR LUNCH AND JOIN US! 
Cost: $25 per session. Series Cost: $75.
TAKE THE FOUR-PART SERIES AND SAVE!
All sessions held at the College of Lake County, Southlake Campus – Vernon Hills, Room TBA, 12-1:30 p.m.

DIGITAL MARKETING – GET READY FOR TAKEOFF! - February 11, 2020
Digital marketing is the marketing of tomorrow and that means providing each customer and prospect with a tailored message. Find out how to survive and thrive in a highly competitive market by learning the essentials of digital marketing, recognizing the need for a comprehensive marketing plan and implementing it successfully. Become familiar with key marketing concepts. Learn how to engage an audience that will increase sales and provide valuable metrics that you can analyze.
THE POWER OF EMAIL MARKETING - March 10, 2020
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. Discover how communicating with customers regularly can help a small business stay connected, generate increased referrals, repeat sales, and nurture customer loyalty. Learn about different types of newsletters, permission-based email marketing and how to become a trusted sender, increasing deliverability and open rates. You will also learn how to integrate with social media and use images and videos.
HARNESS THE POWER OF LINKEDIN - April 7, 2020
LinkedIn is the social media place for professionals and for business and has all of the appealing flavors of a social media marketing tool, but none of the meaningless chatter that often floods other social media sites. Learn best practices for a successful LinkedIn profile and discover how your small business can use this platform to gain visibility, develop relationships and drive sales. Get a general overview and introduction to some of the key features available through LinkedIn. Discover strategies for quality content that drives engagement and integrate LinkedIn into your marketing mix.
ONLINE REPUTATION MANAGEMENT – REVIEWS AND STAR RATINGS - May 12, 2020
In today’s world, what are your potential customers going to see first: your web site or your profile on one of the many online customer review and star rating portals? If you haven’t asked yourself that question yet, you are far behind your competition. Online reviews influence decisions about who we do business with, and where we spend our money. Learn the process of managing your customer reviews, analyze best practices and discover ways to maximize your online ratings. Star ratings follow you everywhere online. Bottom line…stars matter!


Series presented by Norbert Barszczewski, President of JP NetQuest, Inc, the company he founded in 2007. His areas of expertise include web development and online marketing (email, social media, pay-per-click and search engine optimization).

Digital Marketing Strategies - Spring 2020

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