Building an Agency Proposition, UK, Monday, 13. May 2019

Agency proposition development is a hotly debated topic. We’re all guilty of navel-gazing from time to time but, despite this, flowery-languaged horror show propositions are in abundance in all corners of the agency world.
From our experience making approaches to senior level brand contacts, we bring an understanding of how to communicate vital information in as compelling a manner as possible.
This interactive session is a process through which you can strip away the fluff, focus on what it is you do best, articulate what you deliver for clients and – crucially – identify which of your services could form the spearhead of a new business approach.
Aimed at senior-level agency employees who want to understand how to simplify their service offering and shape the future vision of their business. Also perfect for new business teams who want to explore how to package services in different ways.

This workshop is delivered by Dan Sudron, Founder of The Future Factory. He has developed the new business strategies for hundreds of agencies, including all of The Future Factory’s clients.
Key areas covered

The agency landscape
Trends and pitfalls
Tools to simplify, sharpen and contextualise
The Future Factory ‘best in class’ case studies
Application in an approach
Attendees will come out of the session with a refreshed proposition that is custom-fit for a new business drive

Building an Agency Proposition

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